Bloggers = free advertising

I recently read an article talking about how brands should take in consideration the big market of bloggers, in order to get to know their target market, to make business strategies. I think it is very true what is said here; bloggers are a massive source of information to costumers, and a great thing about them, is that blogs are already segmented (divided by personalities, ages, topics, etc), and the market expert has nothing to do, but search for the right ones, depending on the product.

Fashion bloggers day to day post about new clothing lines, cool accesories, new brands, about designers, runways, trends, etc. Letting the blog reader appreciate the brand or designer shown on the blog; and for instance, keeping that information for future buying. Blog readers tend to believe more in a blog, than a magazine ad, or t.v. ... So brands get all the advertising without paying a penny.

So what brands should do is focus their attention in bloggers, and find the most popular ones, or the ones that reach their target market, and contact them, show their products, give them some samples, and the blogger will most likely post about it, and a really big audience will see it and will make an impact on them and the brand.

So, if you want to give me some samples, I'll post for sure about them ;)

Fashion meets Marketing

Last friday, I went to a conference leaded by Elena Osuna, she is an image fashion consultant and works for Conceptos, a mexican company dedicated to supervise fashion oriented businesses. This conference was specially about what goes through everyone's minds when we desire to get some piece of clothing or accessories.

The reasons why we buy fashion are:

• Beauty
• Identity
• Acceptance
• Status
• Attention
• Security
• Exclusivity

Although we don't see it, it is true, we find in fashion a friend who's always there, and it gives you power, power to feel superior, or better. Fashion is something everyone should appreciate, because it's the way you express your personality.

Here are some of the points that Elena made:

1. Fashion unifies, and it can bring you to a group you would like to belong to.
2. Emotions and design is the ideal combination.
3. "Fashion goes beyond embarrassment"
4. There's no thing as costumer satisfaction, the has to be more than just satisfaction.

What are your thoughts?

Marchand and business

Yesterday I asisted to a conference given by Horacio Marchand, he is a specialist in marketing and management. I found very interesting his seminar because it was about media and change in marketing and some of the facts that were so important are:

1) advertising is dead, mouth to mouth is the best advertising you can get.
2) let's get advantege of the social media we have for business.
3) there's no thing as a marketing executive behind a desk and going to meetings; a good marketer involves with the people and studies their behavior.
4) in order to understand te market, we have to become the market, know what's cool and in, and be day to day on the trends, in other words, a good marketer has to be cool.

What do you think of this points?


-- Posted from my iPhone