February 11, 2013

My very own collection

It all started in November 2012. I travelled to Mexico City, because I was invited to Mercedes Benz Fashion Week. After paying attention to the designer's proposals for Spring 2013, I wasn't sure that there was a lot to offer. So I thought to myself, "What if I made my own clothing line?", that thought sticked to my head for days, and after coming back to Ensenada, from that trip, I talked to my mom about it, and she was very excited about that idea. My parents own Fabric Stores in Mexico, so that opened a lot of doors for me, and my mom knows a lot of people that have garment making factories. 

I started drawing some sketches, and picking at some fabrics. I had to go to LA to buy some more, because I wanted it to be really unique. I picked each fabric for each piece, and I developed a dreamed not yet created collection. After talking to some people about my ideas, I hired a company that has a really good reputation making clothes. They translated my drawings into actual garments.

When I first saw the samples, I was incredibly excited. I couldn't believe that I was about to start my own clothing line, and I could finally feel it in my hands. So this is the final result of my first collection. Eduardo Romo Fall 2013. Now sold at Fava Boutique, and Online at FavaBoutique.com

December 7, 2012

EDUARDO ROMO Collection Preview

I have been designing my very first women's collection for some time now. And some of the results are in! Today I got the first look at my collection, and I fell in love with it. There are some pieces left to do though. It's very different imagining it in your head than seeing it and being able to touch it. It's amazing.

My Fall RTW collection will be available very soon. Wait for the news. I'll leave some preview pictures from my collection. Tell me what you think.

November 29, 2012

Target + Neiman Marcus: The perfect couple for this Christmas

Target and Neiman Marcus just announced their Holiday season collaboration, celebrating 50 years of design. The two brands reached 24 top-designers such as Marc Jacobs, Proenza Schouler, Tory Burch, Prabal Gurung, Rodarte, Marchesa, among other big names at the fashion industry; and collaborated with them creating more than 50 gorgeous gifts for these Holidays. I think this is a brilliant idea. You can give someone you love a pretty cool designer gift at a very affordable price. I personally want these items:

Proenza Schouler iPad Sleeve $39.99

Marc Jacobs Pouch $69.99

Rodarte Ornament $19.99

Thom Browne blazer $149.99

November 27, 2012

Sara Galindo

Durante el final de la pasarela de ELLE México Diseña en el Mercedes Benz Fashion Week, tuve la oportunidad de entrevistar a la editora de moda de ELLE México, Sara Galindo. Soy fan de Sara, todo lo que hace, lo hace con pasión y se ve que sabe mucho de esta industria, como muy pocos en este país. Les dejo la entrevista para que conozcan un poco más del punto de vista de Sara. Vale la pena verla. También les comparto la página oficial del Facebook de Sara Galindo para que la sigan. Es súper divertida, y tiene muy buen contenido.

November 21, 2012

My last day at Mexico City

 I am back at my hometown, Ensenada, Mexico. I spent a week in Mexico City doing wonderful things, such as going to Mercedes Benz Fashion Weeek, meeting my friends, and going shopping. It's been a great week. This city inspires me so much. It is so big and so diverse, and there is so much to see, that a week isn't time enough.

My last day at Mexico city I went to the Zocalo, wich is the main touristic attraction, then we visited Palacio de Bellas Artes, this beautiful art school which is really really old. Then we went to a huge botanical garden, where you could find any plant in the existence of the universe.

I wore:

T-shirt: Maison Martin Margiela x H&M
Sweater: Vintage at Beyond Retro Stockholm
Velvet pants: Uniqlo
Shoes: Converse

November 19, 2012

Pink Magnolia: Baby Light My Fire

It was 10:00 pm at the Mercedes Benz Fashion Week tent at Santa Fe, Mexico City, and the lights were on. The splash of hot pink and sparkles were taking the runway. Baby Light my Fire, Pink Magnolia's spring 2013 collection was all about bright fabrics, Swarovsky crystals and being crazy while still keeping that chic factor. 

The next morning I was at their showroom, located at the very heart of Mexico City, the Independence Angel. Paulina, their lovely PR let me in and introduced me to their past collections such as Madeline Rocks and Conccita. She let me took some pictures while Pamela Wong was on her way to meet us. Pamela is the CEO of the company and Paola's sister, the creative director at Pink Magnolia. Both of them run the business with a lot of determination and enthusiasm.

Interviewing Pamela, she told us that "Baby Light My fire is inspired by the female firefly flashing her lights to attract attention, and it's her way of flirting" . You can easily see that in the whole collection. They collaborated with Disney and Swarovsky to make this collection so dreamy, yet wearable. The piece that wowed my was the messenger mag with pink leds on the strap. That's something innovative and truly cool.

Pink Magnolia is a Mexican label to be watched. We need these kind of fashion houses in our country, in order for the fashion industry to grow. And the Wong sisters are doing an incredible job. I'll leave you with some of the showroom pictures from my visit. Enjoy!

Previous pictures are from the Baby Light My Fire collection (Spring 2013)

Lorena Saravia: Spring 2013

Black, white, and earthy colors were the main choices by Lorena Saravia to put a new statement on Mexican Fashion. In her words "this collection was inspired by women's bipolarity. Some of the pieces are made by two opposite yarns, like silk and leather. To me that's how women are nowadays, opposite but still strong".

She worked for Macario Jiménez before starting her own line. Lorena thinks that it is very complicated for her, because Mexicans are not into buying local products. She thanks Mercedes Benz for starting this initiative and putting Mexico on the fashion map.

I got to ask her a question, and I asked her how would she describe the ideal Lorena Saravia costumer (I'm a Marketer, and these kind of things are important to me). Her answer was "A woman that dresses in Lorena Saravia is a woman who knows exactly what she wants. I try to reflect my personality into the clothes. When I wear some of my designs, I feel confident, and that's what we try to give women who chose to wear Lorena Saravia, confidence".

Her collection was one of the few I liked at MBFW Mexico. She plays with silhouettes and fabrics. Every piece looks well tailored and I could totally picture it in the streets of Stockholm were they're in love with simplicity and high fashion. I love that she chose that hairdo and that dark lipgloss, it looks very gothic.