Today, H&M is launching a new collection called "Fashion against AIDS", and as the name says it, 25% of the sales from this collection will be donated towards HIV/AIDS prevention projects. The previous video was recorded at Coachella this past April; some of the store's associates spent a day at the festival, showing this new collection to the young music lovers, whom this project is designed for.
I think it'll be a total success, and I'm hoping that they raise a lot of money for that charity. It's a good cause that every fashion enterprise should take in consideration. Thank you H&M!
These are my favorite pieces from the men's collection:
2) Tank top $12.95
3) Jacket $49.95
4) Trousers $29.95
Here's more info about Fashion Against AIDS