May 20, 2010

Fashion against AIDS

Today, H&M is launching a new collection called "Fashion against AIDS", and as the name says it, 25% of the sales from this collection will be donated towards HIV/AIDS prevention projects. The previous video was recorded at Coachella this past April; some of the store's associates spent a day at the festival, showing this new collection to the young music lovers, whom this project is designed for.

I think it'll be a total success, and I'm hoping that they raise a lot of money for that charity. It's a good cause that every fashion enterprise should take in consideration. Thank you H&M!

These are my favorite pieces from the men's collection:
1 2

3 4

1) Shirt $17.95
2) Tank top $12.95
3) Jacket $49.95
4) Trousers $29.95

Here's more info about Fashion Against AIDS


  1. The clothes look great. Not only that but buying them supports a good cause!

  2. I saw this collection in H&M in Camden, London and the menswear collection was almost as strong as the women's. i wanted LITERALLY everything from the collection...Payday next friday. lol

    check out my blog x

  3. Hi Eduardo, you should definitely buy it, and get it oversized. Literally everyone asks me where I bought it from. When i get paid i'm gonna buy them all!!!! lol x

  4. I got really mad that the store in San Diego won't be carrying that line, they'll have it just in four stores or so in the US... it sucks, right?

    And iUnderEye, I will buy that t-shirt, now that I saw it on someone, it looks more cool.