October 23, 2009

Marchand and business

Yesterday I asisted to a conference given by Horacio Marchand, he is a specialist in marketing and management. I found very interesting his seminar because it was about media and change in marketing and some of the facts that were so important are:

1) advertising is dead, mouth to mouth is the best advertising you can get.
2) let's get advantege of the social media we have for business.
3) there's no thing as a marketing executive behind a desk and going to meetings; a good marketer involves with the people and studies their behavior.
4) in order to understand te market, we have to become the market, know what's cool and in, and be day to day on the trends, in other words, a good marketer has to be cool.

What do you think of this points?

-- Posted from my iPhone

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